AI Visibility Glossary

AI Visibility
How often and prominently a brand appears in AI-generated responses.
GEO (Generative Engine Optimization)
The practice of optimizing content for AI search engines and recommendation systems.
AEO (Answer Engine Optimization)
Optimizing content to be selected as the answer by AI systems.
AI Citation
When an AI system references a source when providing information.
AI Recommendation
When an AI system explicitly suggests a brand or product.
Trustable Score
A 0-100 metric measuring AI visibility across 14 dimensions.
AIIO (AI Influence and Optimisation)
Trustable's 5-phase methodology for improving AI visibility.
Gap Page
Content created to answer queries that AI systems currently cannot answer well.
IndexNow
Protocol for instantly notifying search engines of new or updated content.
Entity Recognition
AI systems correctly identifying and understanding a brand.